SEO for Coaches: Attract Clients Organically Online

In this post: Find out what it takes to get your online coaching business, service based business, agency or digital course business ranked organically on Google using this step by step SEO for coaches strategy.

Samantha had been an online coach for years and she loved it. She was passionate about her work, helping people reach their goals and she built a successful business out of it. 

But lately, she had been struggling to get new clients organically. She was tired of constantly posting videos on Instagram and TikTok only to gain a few new followers here and there….it felt like such a wasted effort. She wanted to be able to grow her business without having to take so much time away from her family to do it. 

Samantha was curious about SEO but never took the time to look into it.  She’s heard major success stories of other people but personally knew zero people who had the “winning” SEO strategy. And, she had doubts that it was even a “thing” for the coaching industry. 

It felt like too much risk for her to invest time into a strategy that may fail.

So, she dutifully forged ahead with her tireless social media posts, never losing faith that all of the hard work would be repaid one day…

Sound familiar?

SEO for coaches key items

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SEO for Coaches

When I tell clients that organic SEO traffic makes up for up to 65% of my website traffic, their jaws hit the floor.  

ZERO percent of my traffic comes from Instagram, Facebook or TikTok (I simply refuse to get a TikTok account, lol).  In fact, as of writing this post, I haven’t posted on social media in over a year and a half.  Yet, the website traffic flows in.

Clients are eager to understand how in the world I “cracked the case” of SEO.  And, they want to know if it can work for them.

Despite ongoing advancements in digital marketing, SEO for coaches has been a largely neglected topic. This is great news for the coaches that want to start leveraging SEO now, since it means the competition is lower.  

While the temptation of flashy and viral platforms like TikTok may pull individuals away from necessary evergreen marketing efforts, stimulating online visibility through structured Google searches remains one of the most effective routes to getting eyes on your website.

Why is SEO important for my online coaching business?

SEO is a powerful tool for any online coach. SEO helps to increase visibility and build credibility in the industry by providing targeted content that potential clients are actively looking for.

With effective SEO practices and strategically chosen keywords, you can build trust with customers, secure greater visibility in the digital space, and ensure that your messaging reaches its intended target.

SEO is an essential part of any successful online coaching business and should not be overlooked when it comes to marketing strategies.

Other benefits of SEO for coaches include:

Increased Visibility:

By delivering content tailored to your ideal client’s specific interests,  you strengthen credibility while satisfying the informational desires of people seeking out services like yours.

Build Trust with Customers:

By using search engine optimization to your advantage, you can establish a successful relationship of trust with customers. Through careful selection and usage of keywords, SEO practices help bridge the gap between coach and client.

Cost-Effective Marketing Strategy:

SEO for coaches is often more cost-effective than other marketing strategies, making it a great option for smaller businesses or those just starting out who want to save money while still reaching potential customers effectively.

Reach Targeted Audience More Easily:

A solid strategy allows you to reach your intended target audience more easily, ensuring that your message reaches the right people at the right time without having to rely heavily on paid advertising channels like social media ads or Google Ads campaigns.

Is SEO for coaches profitable?

Short answer, yes.  SEO is as profitable as you want to make it. When looking at SEO for coaches specifically, there are several ways to make money off of your strategy…

Your Direct One on One Service Offers

Let’s say you have several one-on-one coaching offers.  With a solid SEO strategy, you can create optimized content related to those offers that explain how your service solves a problem your ideal client has. This strategy would be the same for your digital course offers and group offers.  When you target the right keywords, anything is possible!

Affiliate Marketing

As an online coach, you likely use several different tech platforms to run your business (ie: ThriveCart, Mailerlite, Active Campaign, etc…). Many of these platforms pay a commission for your referrals.  Creating optimized content that promotes the tools you love using and getting paid for your referral is a win-win for all parties. 

Website Ads

You know when you go to a website and you see an ad for something you were just looking at buying?  The owner of that website gets paid to have the advertisement on its website. Now, I have worked with many online coaches who are adamant they do not want ads on their sites.  And that’s completely OK and understandable.  You do you. 

But for those who are open to the idea, placing ads on your website opens a stream of passive income.  And btw…you have full control over where the ads are placed.  So, if you don’t want ads to show on your home page, a sales page, etc… you control that.


As an online coach, one of the newer opportunities to monetize your efforts is through paid sponsorships with brands. By leveraging your website traffic and SEO rankings, you can build relationships with brands that are looking for content creators in your niche. These partnerships can be extremely lucrative if done correctly, as they provide a steady stream of income while also allowing you to promote products or services that align with your brand values.

SEO for coaches: the Key Elements

SEO isn’t just about rankings – it’s also about providing value to potential clients by delivering content tailored to their specific interests.

Before we dive into the key elements of SEO for coaches, you may see me use the phrase “ranking in Google”.  This definition can vary from person to person. For purposes of this post, ranking in Google means your website is ranked on the first several pages of Google.

I may also say things like “rank on page one, two, three, etc…”  This simply means your website is shown on page one, two, three, etc… of Google.

OK, now onto the key elements.  There are six things you must do (and your website page + website overall must have) to get ranked on Google:

  1. Well researched keywords
  2. Easy-to-digest content
  3. Properly formatted text
  4. Meta tags
  5. Internal linking to relevant content
  6. Overall website “health”

Well researched keywords

Keywords are by far the most important part of SEO, as they provide a way for search engines to understand what your website is about and how it should be ranked. Keywords allow you to target potential clients who are searching for solutions related to your coaching services.

Without keywords, SEO would not exist – so it’s always important to start with them when creating your strategy.

When researching keywords, make sure that they are relevant to your business and have enough searches each month for you to get meaningful results from them.

Try using long-tail keywords (simply meaning a longer phrase) as these tend to be easier to rank for than more competitive terms.

Keyword tools

Using a keyword tool analyzer is essential for success as an online coach.   A good keyword tool analyzer can help you find the best keywords to target for your business so that you can build an SEO strategy that drives organic traffic to your website.

With a keyword tool analyzer, you can see which keywords have high search volumes and low competition, allowing you to focus on those words to maximize your efforts. Additionally, these tools provide insights into related topics and phrases that could be beneficial for optimizing content.

Some of my favorite keyword tools include:


KeySearch is an affordable option and it is what I commonly use to do my keyword research.  Below is a screenshot of an example of what the tool does. I searched for the keyword “manifest” and the tool tells me how competitive it is and it provides me with similar keywords.

SEO for coaches - KeySearch keyword finder

Semrush or Ubersuggest:

When I want to do bulk research, I often turn to Semrush or Ubersuggest. Compared to KeySearch, they are both pricier options, but are great when you have a lot of SEO work to do.  With these tools, you can see what your competitors are ranking for and get detailed keyword information on their SEO efforts.

Google Keyword Planner:

Google’s Keyword Planner is free and it’s great for getting basic keyword data. It shows both search volume and competition. I do not personally use Google keyword planner (I found it to be clunky and inaccurate – it’s been years since I touched it though), but I know several people that swear by it.

Easy-to-digest content

Creating content that is well-structured, clear, and concise will help your readers understand the key points of what you are trying to convey quickly.

Additionally, it makes it easier for search engines to crawl and index your website’s pages accurately.

Good SEO means creating content that is optimized for both users and search engines, which means making sure the user experience on your website or blog post is a good one.

Writing in a way where readers can easily understand the information presented helps them stay engaged with your site longer and increases their chances of taking action on whatever you have offered them.

Some ways you can make your content easy to read include…

Use short paragraphs

Three to four sentences each work great. Breaking up your content into shorter, snappier paragraphs makes it easier for readers to digest and understand.

Use headings and subheadings

Headings and subheadings organize your content logically. Doing this will help readers quickly scan and find the information they are looking for. 

Utilize bullet points and lists

Bullet points and lists break up text and make it easier for readers to scan.  Use bullet points or lists to make your content more concise.

Use images

Pictures and videos can help keep readers engaged and interested in the content. It also makes your article easier to read, as it breaks up long blocks of text.

Properly formatted text

Headers (ie: H1, H2, H3, etc..) are an important SEO tool when it comes to ranking in Google.

Headers help search engines understand the content on a page, and they can provide valuable clues about what topics you’re focusing on and how those topics relate to each other.

Properly formatted headers also make your web pages easier for users to scan, helping them find the information they need faster.

By using relevant and optimized headings in your SEO strategy, you can ensure that your pages are optimized correctly so that Google knows which keywords should be associated with them.

Meta tags

Meta tags are snippets of code that provide search engines with information about a web page.

They are used to help understand how a page should be indexed, and how it should appear in the SERPs (Search Engine Results Pages).

Meta tags can also help Google determine which keywords to associate with your page when ranking it for certain queries.

By including relevant meta tags on each web page, you can ensure that you’re optimizing your content properly and helping Google understand its purpose more accurately.

This will make it easier for potential clients to find your business through organic search results, increasing brand awareness and website traffic in the process.

Internal linking to relevant content

Internal links, simply meaning you link to other relevant posts within your site, help search engines crawl and understand your website more accurately.

It is also helpful for SEO because they allow users to quickly navigate to other pages on the same site and find additional information they may be interested in.

Additionally, internal linking can help increase page views and time spent on the website. This can help boost SEO rankings as it tells search engines that visitors are finding your content valuable enough to stay on the site longer.

By strategically placing links within articles that link to related topics or posts, you can ensure that readers will keep exploring your website for more useful information.

Overall website “health”

The overall health of your website can have an impact on SEO. All the links and code on your site must be working properly, and there should be no broken pages or errors that search engines can detect.

It’s also important to ensure that each page is loading fast, as slow-loading pages can negatively affect SEO rankings. You can check your website speed by using free tools like Pingdom.

SEO for coaches - website speed test

Additionally, it’s essential to make sure you have implemented proper security protocols for your site so that potential visitors feel safe visiting and browsing your site.

Is SEO for coaches difficult to learn?

With the right strategy and focus, I was able to drastically improve my website’s organic ranking on Google. Within a few months, visitors skyrocketed from a few hundred a month to more than 10k views per month.

So, was it difficult to learn? Generally speaking, no, learning the steps it takes to rank in Google is not difficult.  But knowing the appropriate steps is only half of the equation. If you don’t strategize properly, time can be squandered with few results to show for it.

After an arduous two-year experience and $5,000+ in wasted investments with ineffective SEO agencies and countless courses that claimed to teach you how to rank on Google (but delivered fluff), I took control of my success. 

It was only then that I discovered the exact SEO strategy (that I still use to this day) that gets my web pages ranked on page one of Google.  And when you’re site is ranked on page one, that means a glorious amount of organic, sustainable traffic.

Can I do SEO research on my own?

Let’s remember why you are here reading this right now…as an online female business owner, you want your coaching business to be seen. You want potential clients to see all that you have to offer and understand why they should choose you.

You know the power of having a strong digital presence, but the thought of tackling SEO on your own feels overwhelming.

After all, if your experience is anything like mine, it could take years of research and testing before you even start to get the hang of it.  And even then there’s no guarantee that your well-thought-out strategy will work out in your favor.

So what’s the solution? Grab ahold of the exact SEO strategy I use by signing up for my SEO for coaches course, SEOmg!

My goal is to help coaches get their businesses seen on the web. In SEOmg!, I give coaches and online service providers the tools and knowledge they need to build a successful SEO strategy from scratch without having to spend months (or years!) researching and testing different techniques.

I teach them how to use keywords effectively and how to create content that resonates with their target audience so that their website ranks higher in search engine results pages.

How to find keywords for life coaching

Several tools can help you research and identify relevant keywords for your industry. Here are some steps you can take to find and use effective SEO keywords for life coaching:

Start by brainstorming keyword ideas:

Make a list of potential keywords that capture the essence of your services as well as any related topics. Brainstorm with colleagues, research similar businesses in your industry, and do a Google search to check out competitor websites to get an idea of what kinds of content they are sharing.

Use SEO tools to help you research:

SEO tools such as Google Keyword Planner, Ubersuggest, and KeySearch can give you keyword suggestions based on your industry or topic of interest. These tools will provide you with a list of related words, as well as their search volume, competition level, and cost per click if paid advertising is involved.

Utilize SEO-friendly long-tail keywords:

Long-tail keywords are more likely to rank higher in search engine results in pages than short phrases or single words because they are more specific and targeted towards a particular audience. They also tend to have less competition which makes it easier for them to gain visibility on search engines like Google.

An example of a long tail keyword would be: “one on one life coach online”, versus just using “life coach” as your keyword.

Search Google for keywords

SEO for coaches – check keyword relevance:

As you’re researching SEO-friendly words, make sure that they fit naturally into the context of your content or website instead of simply being stuffed into articles to increase.  Be sure to use keywords that are niche specific.

List of niche-specific life coaching keywords:

Below is a list of 10 niche-specific keywords related to life coaching.  All of these keywords (as of the date this was published) are considered low competition:

  1. Intuitive life coach
  2. Life coach for women
  3. Gay life coach
  4. Energy healing life coach
  5. Anxiety life coach
  6. Corporate life coach
  7. Burnout life coach
  8. Divorce life coach
  9. Executive life coach
  10. Child life coach

Since these are considered low competition, with the right strategy and content, it is highly possible that your webpage could rank on Google using one of those keywords (also assuming one of those keywords relates to your niche).  Generally speaking, the more the topic is written about, the higher the competition will become and the harder it will be to rank for that keyword.

Finding the best SEO keywords for coaching

When it comes to choosing the right SEO keywords for your online coaching business, there are a few key factors you should consider. One of the most important things to keep in mind is that your keywords should be specific and relevant to what you offer as a coach.

This means that if you specialize in career coaching for women, then “career coaching” should be included in your list of keywords. Additionally, don’t forget about long tail keywords such as “career coaching for women” or “how to find success in a career transition.”

These longer phrases can help narrow down searches even further so that potential customers will find exactly what they’re looking for with ease. 

Another thing to consider when selecting the best SEO keywords is related terms and topics. For example, if career coaching is a main focus of yours, then other related words such as “resume writing” or “interview preparation” could also be useful.

Need a hand sorting through the complexity of keywords? Get ahead in your SEO game with SEOmg!  I’ll walk you through my tried-and-true process of locating quality keywords, picking those that can be easily ranked, and setting up your page for maximum success!

Reasons SEO for coaches strategies fail

You know the importance of having an effective marketing strategy. You know the importance of quality social content.  Treat your SEO strategy no different than any other strategy. Executing your SEO strategy takes consistency. 

Rarely ever will you experience instant gratification. You won’t hear crazy success stories of someone publishing a blog post and Google ranking it on page one the next day.  There is no such thing as going viral overnight in the world of SEO. However, if you stay the course,  you will be handsomely rewarded with sustainable, organic traffic to your website month after month. SEO is a marathon, not a sprint. 

Here are some of the main reasons I see SEO strategies fail…

You expect overnight success…and when it doesn’t happen, you give up

Search engine optimization is an ongoing process that takes time to yield results so don’t expect overnight success. Depending on how competitive your industry is and how well-built your website is, it could take months before you start seeing tangible results such as increased web traffic or higher rankings in search engine results pages. But remember – Rome wasn’t built in a day. The important thing is to stay consistent with your efforts and trust that they will pay off in due course. The effort you put into executing a quality SEO strategy will pay off for years to come.

Not utilizing keywords properly 

The most important element of SEO is using keywords correctly. Keywords are words or phrases that people use when searching for something online. If your website doesn’t contain those words, it won’t show up in search results and your traffic will suffer. To ensure that your content contains the right keywords, research the industry and target audience to determine which terms they’re likely to use when searching for something related to your business. 

Too Much Focus on Quantity Over Quality 

Another common mistake when it comes to SEO is focusing too much on quantity over quality. It can be tempting to try and get as much content as possible published to boost rankings, but this often leads to low-quality content that won’t do anything for your search engine visibility in the long run. Instead of trying to publish as much content as possible, focus on creating high-quality content that is relevant to your industry and target audience. This way, you’ll be able to attract more visitors to your website while increasing its ranking over time. 

Ignoring mobile optimization 

Mobile optimization is becoming increasingly important as more people are using their phones and tablets to search online. If your website isn’t optimized for mobile devices, chances are it won’t show up in SERPs or you’ll lose visitors due to a poor user experience—both of which can hurt your rankings. To ensure that your site is optimized for mobile devices, use responsive design techniques such as fluid grids and flexible images so that your content will look great no matter what device someone uses to access it.  

If you want the winning SEO strategy for your website, click here to check out my SEO for coaches course, SEOmg!

SEO for coaches conclusion

A coach’s digital presence is a fundamental part of success in the modern world. SEO provides an important tool to help coaches stand out and increase their digital reach.

SEO helps coaches create content that reaches the right audiences with the right messages, delivering more meaningful relationships and more effective communication.

Improving search engine rankings is just one advantage of SEO for coaches.  By optimizing for search engines you can also improve general visibility, website performance, user experience and more.

By taking advantage of all the benefits that SEO offers, coaches can ensure their message reaches its intended audience, leading to more successful outcomes overall.

SEO for Coaches FAQ

Q. What is SEO for coaches?

A. SEO stands for “Search Engine Optimization” and refers to tactics used to increase a website’s visibility in search engine results pages (SERPs). SEO can help increase traffic, improve rankings, optimize content and more.

Q. Why is SEO important for my online coaching business?

A. SEO helps your website rank higher in search engine results pages which means it will be seen by more people. This increased visibility can lead to more visitors, leads and conversions which all add up to better business outcomes and improved success overall.

Q. Is SEO profitable?

A. Yes! SEO can result in increased web traffic, higher conversion rates, open doors for diversifying your revenue, and more. All of which can lead to increased profits for your business.

Q. What are the key elements for SEO for coaches?

A. The key elements of SEO for coaches include keyword research, content optimization, mobile optimization, link building, and site structure.

Q. Is SEO for coaches difficult to learn?

A. SEO does require a lot of knowledge in order to be successful but it is not impossible to learn. There are many online resources available that provide SEO tutorials as well as my course, SEOmg! that’s specifically designed for female online coaches and service providers.

Q. Can I do SEO for coaches research on my own?

A. Yes, SEO research can be done on your own with a bit of practice and dedication. If you are not sure if this is the route you want to go yet, there are many free SEO tools available online that you can use to help you get started.

Q. How to find keywords for life coaching

A. Finding keywords for life coaching starts by looking at your target audience, understanding their needs, and researching the types of terms they search for when looking for life coaches. The best SEO keywords will vary depending on your niche but generally focus on topics related to your practice such as “life coach”, “career advice” or “motivational speaker”.

Q. What SEO tools should I use?

A. There are many SEO tools available online, some free and some paid. Popular SEO tools include Google Search Console, Moz, Yoast SEO and Screaming Frog. Additionally, SEOmg offers a comprehensive SEO course specifically designed for female online coaches which include tools and resources to help you optimize your website.

By following the steps outlined above and leveraging the right SEO tools, you can ensure that your website is optimized for search engine success and stands out from the competition. With SEO you can increase visibility and reach more potential clients, leading to a successful coaching business overall. So go ahead – take advantage of SEO for coaches today and see what it can do for your business!  You won’t be disappointed!

XO, Krista


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