What is an OBM?

If you found this article, you are likely wondering “What is an OBM?” You’ve heard the term, but perhaps you’re unclear on what exactly an OBM is and more importantly, why (and when) you should consider hiring one.

My friend, you’re in the right place, so keep on reading to get all your questions answered.

If you’re like most business owners, you wear a lot of hats. You’re the CEO, the marketing director, the salesperson, and the customer service rep.

And while it’s great to be able to do everything yourself, eventually you’ll reach a point where you can’t do it all anymore.

That’s when you need to bring on an online business manager (OBM). OBMs are essential for businesses that are looking to scale. They take care of managing all the day-to-day tasks (and also your team) so that you can focus on what’s important – growing your business!

What exactly does an OBM do?

An OBMs core function is to help you create systems and processes for your business. This way, everything runs smoothly and you can focus on what you’re good at – growing your business.

An OBM documents everything so that anyone can can do it, which is essential if you want to scale your business.

They are always looking for ways to improve your business. They’re constantly on the lookout for new tools and strategies that can help you save time time and money.

Finally, an OBM is all about efficiency. Setting up automations is one of the keys ways and online business manager can help you save time (therefore saving you money).

For example, let’s say you sell online coaching services. An OBM can set up an automation that sends a series of emails to new clients and automatically provides your client with the tools, resources and logins they need to take advantage of the service they purchased from you.

The automation also includes an Asana task that reminds your VA to order a new clients within 3 business days. And, there is a well documented SOP that describes step by step, the gift ordering process to ensure the gift is ordered correctly.

All the handy work of an OBM. This way, you don’t have to lift a finger and your clients are well taken care of.

What skills does and OBM have?

OBMs are extremely organized and detail oriented. They know how to manage projects and they’re always thinking ahead.

An OBM is a great communicator – they need to be able to communicate with you, your team, and your clients. They also need to be able to understand what you want and what your business needs.

Finally, an OBM is a tech savvy individual. They know how to use all the latest tools and they’re always on the lookout for new ones.

Why do you need an OBM?

If you want to scale your business, an OBM is a necessity. They’ll take care of managing and assigning out all the day-to-day tasks so that you can get out of your day to day operations and focus on growing your business.

An OBM will also help you save time and money by setting up automations and backend systems for your business. And if you’re looking to improve your business, an OBM is always on the lookout for new ways to help you out.

At what point should you consider hiring an OBM?

If you find that you’re struggling to keep up with the day-to-day tasks of your business and don’t have the energy to follow up on every single task, it’s probably time to consider hiring an OBM.

If you’re constantly working on putting out fires instead of growing your business, an OBM can help you get out of the day-to-day and focus on what’s important.

Feeling overwhelmed? Hiring an OBM can help take some of the load off your shoulders.

Basic rule of thumb: if your business is growing, you have at least one or two people on your team that help execute the day to day tasks and your business finances can support hiring an OBM, it’s time to hire an OBM.

And, if you don’t have anyone to help you execute the day to day tasks, but are in a space to hire a virtual assistant (or similar role), and OBM can take care of the entire hiring and onboarding process.

What is the different between an OBM and a VA?

Some think a Virtual Assistant and Online Business Manager are one in the same when, if fact, they are vastly different roles.

Common differences between an OBM and a VA are:

– A VA is someone who helps “check off” the day-to-day tasks of your business. These tasks are typically assigned by you (or the OBM/COO) and details of the task is typically needed, otherwise the task may be completed incorrectly. An OBM helps you create systems and processes for your business so that it can run smoothly with or without you. They set the team up for success to ensure tasks are executed exactly as you wish for your brand.

– VAs are not always tech savvy individuals. They won’t always know how to use all the latest tools or set up automations. They may be able to complete tasks within various technologies, but the training on how to complete the tasks will likely need to come from you. OBMs are tech savvy and are always on the lookout for new ways to help you save time.

– VAs do not always think ahead or plan for the future of your business. OBMs are always thinking ahead and planning for what’s next.

In short, a VA is a task checker that needs a good amount of guidance and structure to do well in their role. An OBM is a strategic partner who needs little guidance and can help make your business function efficiently. They come to the table with solutions to problems you never even knew you had.

Another way to think of it is that an OBM is very similar to a COO position. The COO role and OBM role should be considered one in the same. An OBM should be considered your right hand (wo)man.

What experience should I look for?

When hiring this key role, there are certain skills you want that person to have. Here are some work experiences that an OBM may have:

  • Project management
  • Process improvement
  • Business consulting
  • Strategic vision and execution
  • Problem solving
  • Ability to work independently
  • Excellent written and verbal communication
  • Tech savvy
  • Detail oriented
  • Leadership and people management

These are just a few examples, but you want to make sure your candidates have a good mix of both soft skills and hard skills.

OBM Rates

The most common ways an OBM works is by a monthly retainer or hourly rate.

In the beginning phase of, you may not need someone full-time. You may only need them for 20-40 hours/month (as an example).

Or, you may just have some one off processes you want set up or just one off projects you need help with.

An hourly OBM can be as low as $75 and as high as $250+. An average retainer package can start at $1,500 and go up to $3,500+ for a 20 hour/month package.

The higher rate assumes they have a long track record of work and experience. Usually, the higher the rate, the more qualified the candidate.

Each professional is different in what they will charge and what kind of work they do. As an example, some may focus primarily on backend infrastructure and does not offer services that involve people management. Make sure you find an OBM that offers services that align with your business goals.

Watch for pricing red flags…

If you find an Online Business Manager for less than $75 an hour, use caution. One of two things is likely happening:

1) They are experienced and qualified, but new to positioning themselves as an OBM…in which case, they will quickly learn what their skillset is actually worth and will adjust their rates according – this may mean ending your contract if you can not adjust to their increased rates.

2) They aren’t qualified. Plain and simple. They are marketing themselves for a skill set they don’t REALLY have. They may THINK they have qualities of an OBM, when in reality, they may be working at the level of a highly efficient VA (or similar role). This may not be a bad thing, depending on your business goals, but they may not be able to take your business to the next level as an OBM would.

Hiring an Online Business Manager is a big decision and one that should not be taken lightly. But if you’re business is growing and you’re feeling overwhelmed, hiring an OBM is a great way to take your business to the next level.

What is an OBM Recap…

Below is a short version of the advantages:

– An OBM will take care of managing the day-to-day tasks so you can focus on what’s important – growing your business!

– They are always on the lookout for new ways to help you out and improve your business.

– Hiring an OBM can save you time and money by setting up automations and backend systems.

– If you’re feeling overwhelmed, hiring an OBM can help take some of the load off your shoulders.


Now that you know what an OBM is, what they do and what skills they have, it’s time to consider if hiring one is right for your business.

Do you think an OBM is right for your business? Comment below and let me know what you think!

And be sure to check out my VIP Day Package for more information on how I can help you take your business to the next level of efficiency.


What is an OBM

Leave a Reply

Your email address will not be published. Required fields are marked *